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Threat specificity in fear appeals : examination of fear response and motivated behavior
Sobol, Kamila
;
Giroux, Marilyn
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10014276013
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2
If tomorrow never comes : the impact of anxiety, materialism and attitude on consumption behavior in a pandemic
Mishra, Anubhav
;
Indwar, Radha Govind
;
Samu, Sridhar
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10013398149
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