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~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~person:"Dens, Nathalie"
~person:"Malthouse, Edward C."
~person:"Muehling, Darrel D."
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Dens, Nathalie
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of business research : JBR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Marketing letters : a journal of research in marketing
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Brand management in emerging markets : theories and practice
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Bridging the gap between advertising academia and practice
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Cutting edge international research
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Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
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Green advertising and the reluctant consumer
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International business, not as usual
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International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of nonprofit & public sector marketing
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Kellogg on advertising & media : the Kellogg School of Management
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Medien im Marketing : Optionen der Unternehmenskommunikation
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The handbook of communication engagement
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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