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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"HR marketing"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Employer Branding : Arbeitgeber positionieren und präsentieren
14
SpringerLink / Bücher
10
The journal of brand management : an international journal
10
Human resource management
6
The journal of product & brand management
5
Innovatives Markenmanagement
4
Journal of business research : JBR
4
Business horizons
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Journal of marketing management : MM
3
Research
3
The IUP journal of brand management : IJBRM
3
African journal of business and economic research : AJBER
2
Basler Schriften zum Marketing
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
European research studies
2
Gabler Research
2
Gabler Research / Innovatives Markenmanagement
2
Global business review
2
Hochschulschriften zum Personalwesen
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
Journal of business economics : JBE
2
Journal of vocational behavior
2
Management dynamics in the knowledge economy
2
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
2
Reihe: Marketing : MAR
2
Research in personnel and human resources management : a research annual
2
Scandinavian journal of management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer-Gabler Research
2
The international journal of human resource management
2
A handbook of management theories and models for office environments and services
1
AMS review : official publication of the Academy of Marketing Science
1
Administrative Sciences : open access journal
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
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ECONIS (ZBW)
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1
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
2
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
3
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
Saved in:
4
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
Saved in:
5
Vertikale und horizontale Führung von Marken
Burmann, Christoph
;
Maloney, Philip
-
2004
Persistent link: https://www.econbiz.de/10002195845
Saved in:
6
Die Markenidentität zum Leben erwecken : interner Markenaufbau durch Mitarbeiterqualifikation
Kranz, Marcel
-
2008
Persistent link: https://www.econbiz.de/10009665207
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