//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
82
Markenimage
82
Brand management
80
Markenführung
80
Consumer behaviour
69
Konsumentenverhalten
69
Brand
30
Markenartikel
30
Beziehungsmarketing
16
Relationship marketing
16
Theorie
16
Theory
16
Advertising effects
10
Branding
10
Werbewirkung
10
Brand extension
8
Deutschland
8
Germany
8
Markentransfer
8
Cognition
7
Emotion
7
Internet marketing
7
Kognition
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Advertising
6
Bibliometrics
6
Bibliometrie
6
Experiment
6
HR marketing
6
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Personalmarketing
6
Social Web
6
Social web
6
USA
5
United States
5
more ...
less ...
Online availability
All
Free
50
Undetermined
28
Type of publication
All
Article
80
Book / Working Paper
51
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
Arbeitspapier
51
Working Paper
51
Graue Literatur
38
Non-commercial literature
38
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
82
German
49
Author
All
Burmann, Christoph
38
Eisingerich, Andreas B
6
Fiske, Susan T.
6
Kervyn, Nicolas
6
Malone, Chris
6
Park, C. Whan
6
Blinda, Lars
5
Alvarez, Claudio
4
Fournier, Susan
4
John, Deborah Roedder
4
Park, Jason Whan
4
Schmitt, Bernd
4
MacInnis, Deborah J.
3
Park, Ji Kyung
3
Alba, Joseph W.
2
Aquino, Karl
2
Bennett, Aronté Marie
2
Chun, HaeEun Helen
2
Dimofte, Claudiu V.
2
Fitzsimons, Gavan J.
2
Folkes, Valerie S.
2
Gibbert, Michael
2
Hagtvedt, Henrik
2
Hill, Ronald Paul
2
Hoegg, JoAndrea
2
Jain, Shailendra Pratap
2
Kanitz, Christopher
2
Keller, Kevin Lane
2
Li, Xiuping
2
Loken, Barbara
2
Lutz, Richard J.
2
Maloney, Philip
2
Mazursky, David
2
Noseworthy, Theodore J.
2
Schade, Michael
2
Schallehn, Mike
2
Stolle, Wulf
2
Thomson, Matthew
2
Wenske, Verena
2
Whelan, Jodie
2
more ...
less ...
Institution
All
Universität Bremen / Lehrstuhl für Innovatives Markenmanagement
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
78
Marketing : ZFP ; journal of research and management
76
more ...
less ...
Source
All
ECONIS (ZBW)
131
Showing
1
-
10
of
131
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
Saved in:
2
Markenorientiertes HR-Management als Instrument der innengerichteten Markenführung
Burmann, Christoph
;
Krol, David
-
2018
Persistent link: https://www.econbiz.de/10011870303
Saved in:
3
Interne Markenbewertung
Burmann, Christoph
;
Nikic-Cemas, Irena
-
2017
Persistent link: https://www.econbiz.de/10011772448
Saved in:
4
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
5
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
6
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
7
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
8
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
9
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
Saved in:
10
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->