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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Perception
45
Wahrnehmung
45
Consumer behaviour
37
Konsumentenverhalten
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Experiment
7
Preis
7
Price
7
Emotion
6
Advertising
5
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Gierl, Heribert
5
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2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
94
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
42
International journal of selection and assessment
38
Tourism management : research, policies, practice
37
Journal of business ethics : JOBE
34
SpringerLink / Bücher
33
NBER working paper series
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International journal of consumer studies
30
Working paper / National Bureau of Economic Research, Inc.
30
The international journal of human resource management
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Journal of marketing research : JMR
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
28
Discussion paper / Centre for Economic Policy Research
27
Psychology & marketing
27
Journal of travel and tourism marketing
26
NBER Working Paper
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
CESifo working papers
24
Working papers / Harvard Business School, Division of Research
23
Research
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of marketing communications
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Journal of behavioral decision making
16
MPRA Paper
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Technological forecasting & social change : an international journal
16
Asia Pacific journal of marketing and logistics
15
Journal of economic behavior & organization : JEBO
15
Journal of economic psychology : research in economic psychology and behavioral economics
14
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ECONIS (ZBW)
45
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1
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
2
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
3
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
4
Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo
;
Steiner, Elisabeth
;
Hartmann, Carmen
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012287531
Saved in:
5
Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe
;
Wölfl, Steffen
;
Feste, Jasmin
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
Saved in:
6
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
7
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
8
When good things feel closer and bad things feel farther : the role of perceived control on psychological distance perception
Han, Jerry J.
;
Gershoff, Andrew D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 629-643
Persistent link: https://www.econbiz.de/10011937366
Saved in:
9
Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene
;
Dong, Ping
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
Saved in:
10
The effects of message framing and ad credibility on health risk perception
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
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