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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"NBER Working Paper"
~subject:"Brand image"
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Brand image
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
NBER Working Paper
Journal of business research : JBR
19
Journal of retailing and consumer services
9
International journal of hospitality management
6
The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of euromarketing
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ECONIS (ZBW)
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Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
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2
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
3
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
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