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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Psychology & marketing"
~person:"Chung, Myungjin"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
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Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
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