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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"eng"
~person:"Fiske, Susan T."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Consumer psychology review
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ECONIS (ZBW)
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas
;
Fiske, Susan T.
;
Malone, Chris
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
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2
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
3
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
4
The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie
;
Hill, Ronald Paul
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
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