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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Fournier, Susan"
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Brand management
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Fournier, Susan
Alvarez, Claudio
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Fiske, Susan T.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Strong brands, strong relationships
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Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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2
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
3
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
4
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
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