//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising effects"
~subject:"Psychology of advertising"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Psychology of advertising
Advertising
18
Werbung
17
Consumer behaviour
15
Konsumentenverhalten
15
Werbewirkung
12
Brand management
4
Markenführung
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Persuasion
3
Werbepsychologie
3
Aesthetics
2
Beziehungsmarketing
2
Linguistics
2
Linguistik
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Ästhetik
2
Advertisement
1
Advertisements
1
Advertising effectiveness
1
Advertising preferences
1
Analphabetismus
1
Analysis of variance
1
Arousal
1
Aspirational advertising
1
Assertive language
1
Attitudes
1
Automatic preferences
1
Bewertung
1
Bildungsniveau
1
Black people
1
Brand communications
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Aydınoğlu, Nilüfer
1
Bajaj, Aditi
1
Bond, Samuel D.
1
Brumbaugh, Anne M.
1
Brundel, Frédéric F.
1
Childers, Terry L.
1
Cian, Luca
1
Coulter, Robin A.
1
DelVecchio, Devon S.
1
Dimofte, Claudiu V.
1
Espinoza Peterson, Francine
1
Fajardo, Tatiana M.
1
Fitzsimons, Gavan J.
1
Freudenberg, Anna
1
Goodstein, Ronald Charles
1
Hagtvedt, Henrik
1
Hamilton, Rebecca W.
1
Huang, Xun Irene
1
Jae, Haeran
1
Kareklas, Ioannis
1
Li, Xiuping
1
Lindner, Sandy
1
Moore, Sarah G.
1
Pechmann, Cornelia
1
Peracchio, Laura A.
1
Pezzuti, Todd
1
Pirouz, Dante
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Topolinski, Sascha
1
Townsend, Claudia
1
Yang, Xiaojing
1
Zemack-Rugar, Yael
1
Zhang, Jing
1
Zhang, Meng
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of advertising : the review of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
127
Journal of marketing communications
114
Journal of business research : JBR
113
Journal of advertising : official publication of the American Academy of Advertising
102
Journal of advertising research
86
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of promotion management : innovations in planning and applied research
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
37
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Marketing letters : a journal of research in marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
2
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
3
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
4
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
5
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd
;
Pirouz, Dante
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
Saved in:
6
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
7
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Saved in:
8
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine
;
Hamilton, Rebecca W.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
Saved in:
9
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
10
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->