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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
41
Markenführung
41
Consumer behaviour
32
Brand image
22
Markenimage
22
Brand
16
Markenartikel
16
Beziehungsmarketing
8
Branding
8
Relationship marketing
8
Advertising effects
6
Werbewirkung
6
Advertising
4
Cognition
4
Emotion
4
Kognition
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand extension
3
Brand relationships
3
Experiment
3
Luxury goods
3
Luxusgüter
3
Markentransfer
3
Werbung
3
Anthropomorphism
2
Brands
2
Fairness
2
Occupational qualification
2
Product design
2
Produktgestaltung
2
Qualifikation
2
Social cognition
2
Advertisement
1
Advertising music
1
Advocacy
1
Aesthetics
1
Analysis of variance
1
Arrogance
1
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Article
32
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Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
32
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English
32
Author
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Park, C. Whan
4
Eisingerich, Andreas B
3
Alvarez, Claudio
2
Aquino, Karl
2
Fiske, Susan T.
2
Fitzsimons, Gavan J.
2
Fournier, Susan
2
John, Deborah Roedder
2
Kervyn, Nicolas
2
Li, Xiuping
2
MacInnis, Deborah J.
2
Malone, Chris
2
Park, Jason Whan
2
Alba, Joseph W.
1
Angle, Justin W.
1
Bajaj, Aditi
1
Baumgartner, Hans
1
Bennett, Aronté Marie
1
Boegershausen, Johannes
1
Bond, Samuel D.
1
Brick, Danielle J.
1
Chen, Rocky Peng
1
Chun, HaeEun Helen
1
Connors, Scott
1
Consiglio, Irene
1
Dagogo-Jack, Sokiente W.
1
Desai, Kalpesh Kaushik
1
Fedorikhin, Alexander
1
Folkes, Valerie S.
1
Forehand, Mark R.
1
Gelfand, Michele J.
1
Gibson, Bryan
1
Gino, Francesca
1
Gordon, Sarah
1
Henkel, Alexander P.
1
Hill, Ronald Paul
1
Hingston, Sean T.
1
Hoegg, JoAndrea
1
Huang, Feifei
1
Huang, Xun Irene
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
32
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1
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
2
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
3
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
4
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
5
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
6
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
7
Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom
;
Baumgartner, Hans
;
Winterich, Karen Page
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
Saved in:
8
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
9
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
10
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
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