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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Markenimage"
~subject:"Werbung"
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Markenimage
Werbung
Consumer behaviour
343
Konsumentenverhalten
343
Personality psychology
48
Persönlichkeitspsychologie
48
Decision
47
Entscheidung
47
Experiment
47
Brand image
40
Emotion
40
Brand management
32
Markenführung
32
Theorie
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Theory
32
Cognition
28
Kognition
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Brand
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Markenartikel
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USA
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Advertising effects
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Werbewirkung
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Motivation
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Präferenztheorie
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Theory of preferences
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Advertising
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Psychology
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Relationship marketing
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Ethics
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Ethik
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Psychology of advertising
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Social psychology
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52
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Eisingerich, Andreas B
4
Dimofte, Claudiu V.
3
Park, C. Whan
3
Alvarez, Claudio
2
Chun, HaeEun Helen
2
Folkes, Valerie S.
2
Fournier, Susan
2
Hagtvedt, Henrik
2
Li, Xiuping
2
Loken, Barbara
2
MacInnis, Deborah J.
2
Park, Jason Whan
2
Schmitt, Bernd
2
Yalch, Richard F.
2
Alba, Joseph W.
1
Amar, Moty
1
Amaral, Nelson B.
1
Angle, Justin W.
1
Ariely, Dan
1
Aydınoğlu, Nilüfer
1
Bajaj, Aditi
1
Bell, Simon J.
1
Block, Lauren G.
1
Bond, Samuel D.
1
Brasel, S. Adam
1
Brumbaugh, Anne M.
1
Brundel, Frédéric F.
1
Carmon, Ziv
1
Chandler, Jesse
1
Chen, Rocky Peng
1
Childers, Terry L.
1
Cian, Luca
1
Connors, Scott
1
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1
Coulter, Robin A.
1
Dagogo-Jack, Sokiente W.
1
DelVecchio, Devon S.
1
Dewitte, Siegfried
1
Eelen, Jiska
1
Elger, Christian Erich
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
431
Journal of retailing and consumer services
257
The journal of product & brand management
245
The journal of brand management : an international journal
219
Journal of marketing communications
149
Psychology & marketing
132
International journal of advertising : the review of marketing communications
130
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
92
International journal of advertising : the quarterly review of marketing communications
91
Journal of international consumer marketing
85
Journal of promotion management : innovations in planning and applied research
82
The journal of consumer marketing
71
International journal of internet marketing and advertising : IJIMA
70
International journal of hospitality management
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Journal of global marketing
66
Marketing letters : a journal of research in marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of marketing
59
International journal of consumer studies
58
International marketing review
58
Cogent business & management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of fashion marketing and management
49
Journal of Islamic marketing
47
Journal of strategic marketing
47
Journal of marketing research : JMR
45
Journal of business ethics : JOBE
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of marketing management : MM
42
Journal of the Academy of Marketing Science
42
Journal of travel and tourism marketing
42
European journal of marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
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ECONIS (ZBW)
52
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1
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
2
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
3
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
4
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
5
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
6
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
7
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
8
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
9
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Saved in:
10
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
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