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~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~person:"Ko, Eunju"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Art infusion
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Arts
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Authenticity
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Brand image
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Brand management
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Consumer behaviour
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Corporate culture
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Cultural congruence
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Cultural meanings of brands
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Ko, Eunju
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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