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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing"
~person:"Malhotra, Naresh K."
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Malhotra, Naresh K.
Goldman, Arieh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing
Journal of retailing
1
Journal of the Academy of Marketing Science
1
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Information load and consumer decision making
Malhotra, Naresh K.
- In:
Journal of consumer research : JCR ; an …
8
(
1982
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
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2
The information overload controversy : an alternative viewpoint
Malhotra, Naresh K.
- In:
Journal of marketing
46
(
1982
)
2
,
pp. 27-37
Persistent link: https://www.econbiz.de/10002422126
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