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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Chakraborty, Uttam"
~subject:"Virales Marketing"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : innovations in planning and applied research
Global business review
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Journal of promotion management : JPM
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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