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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Reams, Lamar"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
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