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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
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Social Web
Advertising effects
59
Werbewirkung
59
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
23
Werbung
22
Brand image
18
Markenimage
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Ballantine, Paul W.
1
Bartsch, Silke
1
Gershoff, Andrew D.
1
Goi, Chai Lee
1
Göbel, Fabian
1
Huhman, Bruce A.
1
Ji, Chunli
1
Kalam, Abul
1
Li, Kefang
1
Limbu, Yam B.
1
Meyer, Anton
1
Packard, Grant
1
Ramaseshan, B.
1
Smith, Robert W.
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Summers, Christopher A.
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Tafesse, Wondwesen
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Tiong, Ying Ying
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Walker Reczek, Rebecca
1
Wooten, David B.
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Yang, Ping
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Yeung, Cara Au
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
26
Journal of promotion management : innovations in planning and applied research
23
Journal of business research : JBR
22
Journal of marketing communications
20
Journal of retailing and consumer services
16
Journal of advertising research
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
CESifo working papers
2
Corporate communications : an international journal
2
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
5
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
6
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
7
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
8
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
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