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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Reihe Dienstleistungsmanagement | Dienstleistungsmarketing"
~isPartOf:"Services marketing quarterly"
~person:"Kvale, Knut"
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Customer retention
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
Services marketing quarterly
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ECONIS (ZBW)
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Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
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