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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Services marketing quarterly"
~subject:"Strukturgleichungsmodell"
~subject:"Transactional Net Promoter Score (NPS)"
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Search: subject_exact:"Loyalität von Kunden"
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Strukturgleichungsmodell
Transactional Net Promoter Score (NPS)
Customer retention
6
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Konsumentenverhalten
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Beziehungsmarketing
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customer loyalty
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Chamorro, Antonio
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Følstad, Asbjørn
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Rubio, Sergio
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Services marketing quarterly
European journal of marketing : EJM
2
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Asia Pacific journal of marketing and logistics
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Economic research
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Handbook of research on retailer-consumer relationship development
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International journal of economic policy in emerging economies
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The journal of services marketing
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Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
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2
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
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