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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Strong brands, strong relationships"
~subject:"Cross-cultural marketing"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Strong brands, strong relationships
Journal of international consumer marketing
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
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