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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Berger, Jonah"
~person:"Cunha, Marcus"
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Brand management
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Berger, Jonah
Cunha, Marcus
Ahluwalia, Rohini
3
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Noseworthy, Theodore J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
3
MSI reports : working paper series
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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2
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
3
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Saved in:
4
Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus
;
Laran, Juliano
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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