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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Jiang, Lan"
~person:"Malhotra, Naresh K."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W.
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 778-791
Persistent link: https://www.econbiz.de/10003945107
Saved in:
2
Information load and consumer decision making
Malhotra, Naresh K.
- In:
Journal of consumer research : JCR ; an …
8
(
1982
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
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