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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Nunes, Joseph C."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca
;
Nunes, Joseph C.
;
Ordanini, Andrea
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
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