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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Consumer behaviour"
~subject:"USA"
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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of media economics
14
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The American journal of economics and sociology
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
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2
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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