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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Consumer behaviour"
~subject:"pensioners"
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Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen
;
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
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