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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Experiment"
~subject:"Werbewirkung"
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Experiment
Werbewirkung
Consumer behaviour
581
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148
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Emotion
52
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52
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Wyer, Robert S.
3
Agrawal, Nidhi
2
Andrade, Eduardo B.
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Dalton, Amy N.
2
Fishbach, Ayelet
2
Jin, Liyin
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Koo, Minjung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
204
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
130
Journal of retailing and consumer services
108
Psychology & marketing
102
International journal of advertising : the quarterly review of marketing communications
92
Journal of marketing research : JMR
71
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
Journal of economic behavior & organization : JEBO
66
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
61
Marketing letters : a journal of research in marketing
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of behavioral and experimental economics
51
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of hospitality management
48
European journal of marketing : EJM
42
The journal of product & brand management
42
Journal of behavioral decision making
41
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
NBER working paper series
34
International journal of consumer studies
32
Journal of marketing
32
Asia Pacific journal of marketing and logistics
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
31
The journal of consumer marketing
31
Journal of current issues and research in advertising : JCIRA
30
Journal of international consumer marketing
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Tourism management : research, policies, practice
30
Health marketing quarterly
29
Journal of retailing
28
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ECONIS (ZBW)
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1
Stranger danger : when and why consumer dyads behave less ethically than individuals
Nikolova, Hristina
;
Lamberton, Cait
;
Coleman, Nicole …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011883878
Saved in:
2
How long did I wait? : the effect of construal levels on consumers’ wait duration judgments
Wang, Jing
;
Jiewen Hong
;
Zhou, Rongrong
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10011883888
Saved in:
3
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
4
Made by mistake : when mistakes increase product preference
Reich, Taly
;
Kupor, Daniella M.
;
Smith, Rosanna K.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1085-1103
Persistent link: https://www.econbiz.de/10011844124
Saved in:
5
How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences
Barasch, Alixandra
;
Zauberman, Gal
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10011844175
Saved in:
6
Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina
;
Adaval, Rashmi
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
Saved in:
7
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
8
When consumers prefer to give material gifts instead of experiences : the role of social distance
Goodman, Joseph K.
;
Lim, Sarah
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10011900562
Saved in:
9
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
10
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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