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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Lernprozess"
~subject:"Product management"
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Lernprozess
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The PDMA handbook of new product development
34
Marketing-mix strategies - product strategy and promotion strategy
1
The Korean economic review
1
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
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2
Consumer evaluations of hybrid products
Rajagopal, Priyali
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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