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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Preismanagement"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of marketing
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European journal of operational research : EJOR
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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International journal of hospitality management
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
2
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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