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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Social network"
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Social network
Viral marketing
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Virales Marketing
19
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
8
word of mouth
7
Brand image
4
Communication
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self-expression
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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2
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
3
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
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