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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Social relations"
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Brand image
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of internet commerce
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of world business : JWB
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
Saved in:
2
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
3
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
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