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On the heritability of consumer decision making : an exploratory approach for studying genetic effects on judgment and choice
Simonson, Itamar
;
Sela, Aner
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 951-966
Persistent link: https://www.econbiz.de/10009006657
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