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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Qualitative market research : an international journal"
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Beverland, Michael B.
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Journal of consumer research : JCR ; an interdisciplinary journal
Qualitative market research : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
8
Journal of marketing management : MM
7
The journal of business & industrial marketing
7
Business Horizons
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Business horizons
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Design management review
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International Journal of Wine Marketing
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Journal of Business & Industrial Marketing
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European Journal of Marketing
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Journal of Business Research
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Market orientation : transforming food and agribusiness around the customer
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Memorable customer experiences : a research anthology
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Entrepreneurship and regional development : an international journal
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing : metaphors and metamorphosis
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Marketing Intelligence & Planning
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Operations research, Management science : OR MS ; the international literature digest
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Qualitative Market Research: An International Journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Food Policy
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Food policy : economics planning and politics of food and agriculture
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Handbook of niche marketing : principles and practice
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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International journal of advertising : the quarterly review of marketing communications
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Journal of Consumer Research
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Journal of East-West business
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How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En
;
Bove, Liliana L.
;
Beverland, Michael B.
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003876973
Saved in:
3
Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En
;
Bove, Liliana L.
;
Beverland, Michael B.
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009853837
Saved in:
4
Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Qualitative market research : an international journal
7
(
2004
)
3
,
pp. 172-182
Persistent link: https://www.econbiz.de/10006021062
Saved in:
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