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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~person:"Fournier, Susan"
~person:"Japutra, Arnold"
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Fournier, Susan
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Journal of consumer research : JCR ; an interdisciplinary journal
Journal of strategic marketing
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Brand management ; Vol. 2
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Consumer-brand relationships : theory and practice
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Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Diskussionsbeiträge
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Boston University School of Management Research Paper
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Business horizons
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Consumer psychology in a social media world
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Handbook of brand relationships
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Handbook of consumer psychology
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International journal of market research
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Journal of marketing research
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Marketing intelligence & planning
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The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Working paper / Harvard Business School, Division of Research
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Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
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