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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Brand management"
~subject:"Werbewirkung"
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Brand management
Werbewirkung
Celebrity endorsement
5
Celebrity-Werbung
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Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
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Markenführung
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Advertising
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Anlageverhalten
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Hedonic price index
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Bennett, Delancy
1
Chan, Terri H.
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Chau, Bolton K. H
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Diamond, William
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Miller, Elizabeth
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Park, Sun-Young
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Sheehan, Kim Bartel
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Williams, Jerome D.
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Yim, Mark Yi-Cheon
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Journal of current issues and research in advertising
Psychology & marketing
18
Journal of business research : JBR
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
International journal of sports marketing & sponsorship
10
Journal of retailing and consumer services
9
The journal of product & brand management
9
Journal of advertising research
8
The journal of brand management : an international journal
8
Journal of global marketing
7
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Celebrity, convergence and transformation
4
European journal of marketing : EJM
4
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
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ECONIS (ZBW)
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
3
Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young
;
Yim, Mark Yi-Cheon
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
Saved in:
4
Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands
Sheehan, Kim Bartel
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012245033
Saved in:
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