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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Brand management"
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Brand management
Celebrity endorsement
5
Celebrity-Werbung
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Park, Sun-Young
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Sheehan, Kim Bartel
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Journal of current issues and research in advertising
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Brand management in emerging markets : theories and practice
1
Business and Economic Research : BER
1
Corporate reputation review
1
Cutting edge international research
1
Dissertationen / Universität St. Gallen
1
European business review
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European journal of international management : EJIM
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young
;
Yim, Mark Yi-Cheon
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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2
Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands
Sheehan, Kim Bartel
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012245033
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