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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of global marketing"
~source:"econis"
~subject:"United States"
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Fernsehwerbung
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Fisher, Caroline
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Journal of current issues and research in advertising : JCIRA
Journal of global marketing
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
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International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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American economic journal
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American economic review
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Discussion paper series / IZA
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Donald McGannon Communication Research Center's Everett C. Parker book series
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Eastern economic journal
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economics & management strategy : JEMS
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
Saved in:
3
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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