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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~source:"econis"
~subject:"Children"
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Search: subject_exact:"Television commercials"
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Television advertising
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Advertising effects
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USA
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United States
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children
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1994-1995
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Bakir, Aysen
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Huang, Rui
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Journal of current issues and research in advertising : JCIRA
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
NBER Working Paper
2
NBER working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
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Economic research
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Economics and human biology
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Innovation in advertising and branding communication
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of academic research in economics
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Les études de La Documentation Française / Société
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Middle East journal of management : MEJM
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ORSN International Conference 2014: ISSN: 2091-1548
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Psychology & marketing
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Society and business review
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SpringerLink / Bücher
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The IUP journal of marketing management : IJMM
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
Saved in:
2
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Does advertising on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
5
Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.
;
Holt, Debra J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
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