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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Marketing intelligence & planning"
~subject:"Kognition"
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Kognition
Advertising effects
95
Werbewirkung
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Consumer behaviour
61
Konsumentenverhalten
61
Advertising
49
Werbung
48
Internet marketing
22
Online-Marketing
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Markenimage
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Brand management
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Markenführung
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Chan, Fanny Fong Yee
1
Evans, Nathaniel J.
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Hoy, Mariea Grubbs
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Kol, Ofrit
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Levy, Shalom
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Lowe, Ben
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Marchegiani, Christopher
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Journal of current issues and research in advertising : JCIRA
Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
13
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
8
Marketing letters : a journal of research in marketing
6
Journal of advertising research
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
European journal of marketing
2
Forschungsgruppe Konsum und Verhalten
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of business and psychology
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Berichte aus der Betriebswirtschaft
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Breaking new ground in theory and practice
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Corporate reputation review
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ECONIS (ZBW)
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1
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
2
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
3
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
4
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
5
The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
Saved in:
6
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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