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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Journal of current issues and research in advertising : JCIRA
Routledge library editions
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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ECONIS (ZBW)
12
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1
Through many windows
Woodward, Helen
-
2017
Persistent link: https://www.econbiz.de/10011915062
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
Saved in:
4
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
5
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
6
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
7
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
8
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
9
Advertising agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark
;
Prince, Melvin
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10003986997
Saved in:
10
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
1
2
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