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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Abernethy, Avery M."
~person:"Bursztyn, Leonardo"
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Journal of current issues and research in advertising : JCIRA
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How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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