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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Putrevu, Sanjay"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of business ethics : JOBE
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The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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