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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~source:"econis"
~subject:"Children"
~subject:"Vergleich"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
Marketing intelligence & planning
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
International journal of consumer studies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Breaking new ground in theory and practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER Working Paper
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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American economic journal : a journal of the American Economic Association
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Challenges in an age of dis-engagement
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Der Markt : international journal of marketing
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European journal of marketing : EJM
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Europäische Kulturen in der Wirtschaftskommunikation
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Food policy : economics planning and politics of food and agriculture
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Forschungsgruppe Konsum und Verhalten
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Frontrunners or copycats?
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Gabler Edition Wissenschaft
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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IIMB management review
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Innovation in advertising and branding communication
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of academic research in economics
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing research : JMR
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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2
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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