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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Behavioural finance"
~subject:"Werbewirkung"
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Behavioural finance
Werbewirkung
Advertising effects
6
Emotion
6
Advertising
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Consumer behaviour
5
Konsumentenverhalten
5
Werbung
5
Cognition
2
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Personality psychology
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Anghelcev, George
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Bee, Colleen
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Chapa, Sindy
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Choi, Yunmi
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Ju, Ilyoung
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Kemp, Elyria
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Kopp,. Steven W.
1
Malkewitz, Keven
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Morris, Jon D.
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Orth, Ulrich R.
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Putrevu, Sanjay
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Sar, Sela
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1
Yoon, Hye Jin
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
31
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Psychology & marketing
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Finance research letters
8
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
8
European journal of marketing : EJM
7
Research in international business and finance
6
Journal of behavioral and experimental economics
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Economics letters
4
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review of financial analysis
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of economic behavior & organization : JEBO
4
Journal of financial and quantitative analysis : JFQA
4
Journal of travel and tourism marketing
4
The European journal of finance
4
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
4
The review of financial studies
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ECONIS (ZBW)
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1
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
2
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
3
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
4
The influence of mood and attribute framing on consumer response toward persuasive appeals
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10010383931
Saved in:
5
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
6
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
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