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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
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Journal of current issues and research in advertising : JCIRA
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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