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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
59
Werbewirkung
59
Advertising
35
Consumer behaviour
30
Konsumentenverhalten
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
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Emotion
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Gender
6
Geschlecht
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Markenimage
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Brand management
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Psychology of advertising
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Social Marketing
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Social marketing
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Werbepsychologie
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Persönlichkeitspsychologie
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Pharmaceuticals
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Product Placement
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Television advertising
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Luna-Nevarez, Cuauhtemoc
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
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Avant, J. Adam
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Avery, Elizabeth Johnson
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Bakir, Aysen
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Bee, Colleen
1
Beentjes, Johannes W.
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Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Edwards, Steven M.
1
Ehrich, Kristine R.
1
Eisend, Martin
1
Fernandes, Juliana
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
Gao, Zhihong
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García, Nuria Alonso
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Gisbergen, Marnix S. van
1
Haley, Eric
1
Hayes, Jameson L.
1
Hernández, Eva González
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Hoplamazian, Gregory J.
1
Hovland, Roxanne W.
1
Hoy, Mariea Grubbs
1
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
133
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
99
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
Journal of global marketing
26
The journal of brand management : an international journal
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
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ECONIS (ZBW)
38
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1
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
2
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
3
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
4
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
9
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
10
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
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