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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Printwerbung"
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Search: subject_exact:"Impact of advertising"
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Printwerbung
Advertising effects
59
Werbewirkung
59
Advertising
35
Werbung
35
Consumer behaviour
30
Konsumentenverhalten
30
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Print advertising
8
Brand image
6
Emotion
6
Gender
6
Geschlecht
6
Markenimage
6
Brand management
4
Markenführung
4
Psychology of advertising
4
Social Marketing
4
Social marketing
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Werbepsychologie
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Arzneimittel
3
Bibliometrics
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Bibliometrie
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Children
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Cognition
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Comparison
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Fernsehwerbung
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Humor
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Kinder
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Personality psychology
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Persönlichkeitspsychologie
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Pharmaceuticals
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Product Placement
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Product placement
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Television advertising
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Abernethy, Avery M.
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Childers, Courntey Carpenter
1
Hoffmann, Stefan
1
Hopkins, Christopher D.
1
Hutter, Katharina
1
Hyman, Michael R.
1
Kalliny, Morris
1
Lancaster, Alyse R.
1
Lancaster, Kent M.
1
Lord, Kenneth R.
1
Martín-Santana, Josefa D.
1
Padgett, Daniel
1
Putrevu, Sanjay
1
Reichert, Tom
1
Reid, Leonard N.
1
Schwarz, Uta
1
Shanahan, Kevin J.
1
Sierra, Jeremy J.
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Torres, Ivonne M.
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working papers / Center on Japanese Economy and Business
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
CORE discussion paper : DP
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
ESCP-EAP working paper
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ECONIS (ZBW)
8
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
3
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
4
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
5
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
6
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
7
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
8
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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