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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Search: subject:"Zeitschrift"
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Print advertising
12
Printwerbung
12
Advertising effects
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Werbewirkung
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Carlson, Les
2
Reid, Leonard N.
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Abernethy, Avery M.
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Beerli-Palacio, Asunción
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Childers, Courntey Carpenter
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Fowler, Jie G.
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Hennink-Kaminski, Heidi
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Hoffmann, Stefan
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Hopkins, Christopher D.
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Hutter, Katharina
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Hyman, Michael R.
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Smit, Edith G.
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Torres, Ivonne M.
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Journal of current issues and research in advertising : JCIRA
The journal of media economics
26
Journal of advertising research
25
Research policy : policy, management and economic studies of science, technology and innovation
19
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of business research : JBR
18
Economic inquiry : journal of the Western Economic Association International
17
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
Critical perspectives on accounting : an international journal for social and organizational accountability
12
International journal of hospitality management
12
Journal of advertising
12
Journal of business ethics : JOBE
12
The American economic review
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
Applied economics letters
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
European journal of marketing : EJM
9
Journal of economic literature
9
Tourism management : research, policies, practice
9
Applied economics
8
Journal of international consumer marketing
8
Journal of knowledge management
8
Journal of marketing research : JMR
8
Journal of promotion management : JPM
8
Brookings papers on economic activity : BPEA
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of real estate literature : a publication of the American Real Estate Society
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Managerial finance
7
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
7
Southern economic journal
7
The American journal of economics and sociology
7
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ECONIS (ZBW)
12
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1
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
2
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
3
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
4
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
5
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
6
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
7
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Saved in:
8
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
9
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
10
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
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