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~isPartOf:"Journal of customer behaviour"
~person:"Balaji, M. S."
~person:"Bruhn, Manfred"
~person:"Gravelle, Hugh"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Journal of customer behaviour
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How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
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