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~isPartOf:"Journal of customer behaviour"
~person:"Hadwich, Karsten"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Journal of customer behaviour
Forum Dienstleistungsmanagement
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
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