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~isPartOf:"Journal of customer behaviour"
~person:"Kaneva, Nadia"
~subject:"Brand management"
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The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Kaneva, Nadia
;
Klemmer, Austin
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10011655771
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